How I came up with ~Eating Out Austin~

How I came up with ~Eating Out Austin~

I’m a digital marketer so of course I (1) wanted something SEO-ed. What do people look for when they eat out in Austin? I thought the chances of someone typing in “Eating Out in Austin” into the IG search bar was pretty good.

And (2) this was a dirty joke. Memorable, and maybe something that you will want to share.

And (3) the tone is about the satisfaction of someone. I’ve gone from making it woman-focused to as inclusive as possible. For a lot of rural Texans, Austin is the city in Texas that has been known as the most-accepting of LGBTQIA+ peeps. So no, it’s not a girls-only club. Cause anyone can Eat Out Austin, right?

And (4) it’s so funny that Austin is also a name. There are only a handful of other cities that this title really works with. Dallas and Houston don’t hit the same. This is an Austin thing.

So, Eating Out Austin it is.

Sometimes people give me the benefit of the doubt – “Does she realize how that sounds?” “Isn’t that a little suggestive?” I was actually trying to be pretty explicit.

It’s a testament to how I like to push the envelope. It is a page focused on promoting restaurants and bars, but it’s more memorable because we did something that I know is unexpected: a young woman making a dirty joke.